Book Promotion: Do This, Not That – July 2017…

by Amy Collins  on The Book Designer Site:

Image from Bigstock

Does it feel like this summer is just flying by? The publishing industry usually is marked by a small slow-down every July. This “relaxed” time frame seems to have been skipped this year. Everyone is focused and ready to publish and promote their books. Hats off to all of you that are keeping your eye on the ball!

So, for all of you hard-working authors out there here is the July Do This Not That.

What She Did: Gave an online company the exclusive rights to sell her ebook.

While speaking with Rhonda Penders from Wild Rose Press, we were talking about something that all authors and publishers have to face sooner or later… the question of exclusivity. Rhonda was offered cash and prizes for her exclusive deal, most of us will face the same offer but on a smaller scale. KDP Select is a program that will be offered to any author who puts their book up on Kindle Direct Publishing. Like Rhonda, there will be a time-based offer of benefits in exchange for not selling your ebook through ANY other venue.

What Happens: When you sign up for KDP Select, you agree to ONLY sell your ebook thru Kindle on Amazon.com. For 90 days minimum, your ebook will NOT be sold on Barnes & Noble, iBooks, Kobo, or Overdrive (Libraries) while you are exclusive with Amazon KDP. In exchange your book will receive higher ranking, opportunities to offer your ebook for free for some days, and marketing promotions that NON-exclusive KDP Select books don’t get.

The Downside: If you want to suggest that a bookstore (local independent or Barnes & Noble) stock your book, the first thing that the store will check is to see if your ebook is offered on sites that THEY work with. If B&N sees that your ebook is NOT available on their site, WHY would they want to support YOUR book? You are not supporting THEIR sales venue and giving their biggest competition an exclusive. While Amazon sells a VAST majority of the ebooks across the globe, they do not sell ALL of them. Apple, B&N, Kobo and Google ARE valid and strong sales venues. Are you SURE you want to ignore them and not let your potential readers who prefer OTHER sales venues buy and read your ebook?

Continue reading at:

What She Should Have Done Instead

 

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