Blogging is one thing writers need to do regularly, even if it is only once or twice a month. However, it’s hard to gain readers when you first begin to blog. After all, blogging requires writing, and many writers feel it takes them away from their ‘real’ work.

But what is our real work? We write, hoping people will read our work, and our blog is the way to connect with those readers. For the Indie Author, your blog is your store, and is where your books are sold.

However, if we have a limited audience, we feel defeated in our efforts to gain readers, and many authors let their blogs languish for that reason.

All blogs begin with a small readership. Because we all begin small and want to gain readers, it’s necessary to use every platform available to get the word out and WordPress offers us many opportunities to do…