In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers.|

All these ways social media gives us to comment and pass on each others’ work depend on one thing: great content to share.

Although video has exploded as a favorite form to share across social networks, a huge amount of the content that lies behind the links that fly by on Twitter and other social outlets still lead to text-based articles.

This is especially true when searchers are looking for authoritative information that will help them with a problem they’re trying to solve.

Thinking from the point of the searcher—the person who is typing in a search bar right now, trying to formulate a way to find what they are looking for—is the…