Our grandma’s always knew. The power of stories to engage, influence and persuade is now being rediscovered by the business community  and its relevance in all functions of an organization. .

In his talk with former Procter & Gamble executive Paul Smith, now a speaker and trainer on storytelling techniques and author of Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, Skip Prichard got him to share his  personal experience of the power of a sales story.

An extract from a transcript available here (Skip’s blog on Leadership Insights):

“

Last summer my wife, Lisa, and I were at an art show in Cincinnati. She was on a mission to find a piece for our boys’ bathroom wall at home.

At one point we found ourselves at the booth of an underwater photographer named Chris Gug. Looking through his work, Lisa got attached to…