By Amy Collins on The Book Designer site:
Bryan Cohen of Selling For Authors fame and I were talking the other day about what he calls The Selling Trilogy. It is a way of looking at the three different stages of drawing a reader towards you and your book. The stories he was sharing and the authors he mentioned were RIPE for the “Do This Not That” treatment! I found myself guilty of a few of these blunders and was wondering if any of you saw yourself in these items?