Why Authors Need A Business Card – Guest Post…

Feature Image_My Card

If you’re a published author and don’t already have some business cards, it might be worth considering. They are one of the cheapest and easiest ways to advertise your books, and a convenient way to give anyone you meet the information they need to find them. Having a business card also makes you appear more professional.

People will often express interest in your writing, but can easily forget the details after they finish the conversation. With your business card in their hand, they are much more likely to proceed to the next step and perhaps to a sale. It also gives you an easy and convenient way to provide people with your contact details and a place to find your buyer links. Quickly handing over a card is far preferable to searching for a pen and scribbling the information on a scrap of paper.

Various online sales outlets allow you to upload your own designs and images and modify the arrangement and style of text, all for a surprisingly low cost.

The information on your business card

Aim to design a business card that looks professional and includes the most important information. Order a small batch at first, perhaps 250 cards, as you may decide to make changes or include more information after that.

On the back of the card, have an image of your book covers or other image that represents your brand.

On the front of the card, have all your written details. Keep the font bold and clear, and unify the text style it so that it matches the font on your book covers or brand image. Be sure to include the following:

    • Your name

    • Your job description – Author – and the name of your series or genre

    • Your website

    • Your email address

    • One or two of your other social media accounts, such as Facebook or Twitter.

You might also consider a business card dedicated your latest book release.

When to hand out your business card

Never leave home without a collection of business cards, and keep them in a cardholder so that they stay tidy and in good condition. You don’t want it to appear as if your card has been lying at the bottom of your bag for the last six months.

Hand them out whenever the opportunity presents itself, and be alert to any situation where that chance might arise.

Here are some suggestions of when and where to use them, after introducing yourself, discussing your writing, or responding to the the inevitable, “so what do you do?” question. Hand them out:

  1. To family and friends

  2. To work colleagues

  3. To strangers you chat with on public transport, in queues and elsewhere

  4. To people you meet while travelling or on vacation

  5. To bookstores

  6. At book signings

  7. At readings

  8. At conferences, seminars and classes

  9. At other events

  10. When you meet agents or publishers

  11. When you meet other writers

  12. When you give talks or training courses

  13. When you are helping at markets or stalls

You can also attach them to some of your correspondence.

Think of your business cards as a comparatively low cost form of advertising. They are a marketing tool that many writers find effective. Remember to always carry them, ready to hand out whenever you have the chance.

I would love to hear if you have found business cards to be a worthwhile investment and how you have used them.

Toni Pike

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58 thoughts on “Why Authors Need A Business Card – Guest Post…

  1. Great thinking in your article regarding the issue of business cards. I also found having cards with a blank on one side provides me an opportunity to get the other persons details should they not have a card. Win Win. Good luck with your ventures

    Liked by 2 people

  2. Thanks for this. I have some cards but they only show my name, phone and website. When I ordered them I never thought to put on my genre!

    I like the idea of the thumbnail pics on the reverse. And I do like bookmarks, but, sometimes the card is useful in a table draw or such.

    Thank you,

    Caroline

    Liked by 1 person

  3. Wonderful and important post Toni. I never leave home without them and have re-ordered a few time through the years, always adding or changing info as new books and info changes. I might add that it’s equally important to have an business card email signature under your emails too. I used to use ‘about.me’ But now I use wiseintro.co a much more graphic and informative email signature. 🙂

    Liked by 2 people

  4. Reblogged this on TINA FRISCO and commented:
    Toni Pike is a guest on The Story Reading Ape discussing why authors need a business card. Aside from making us appear more professional, they are an easy way to advertise our books as well as a convenient way to share information about ourselves. Hop over to Chris’ blog for the details …

    Liked by 2 people

  5. Reblogged this on Wind Eggs and commented:
    Do authors need a business card? Probably not. Can they be an inexpensive marketing tool if you use them wisely? Author Toni Pike makes a strong case for it. Think about adding a bitly short link to your book with the cover image on the back.

    Liked by 1 person

  6. I tried business cards and left them in strategic places, but they had no effect on the (very low) sales of my books. I don’t know what I did wrong, though, as other people here say they worked.

    Liked by 2 people

  7. I’ve always had great faith in business cards as I’ve remembered a conversation about some subject with a stranger, then need their services. I have a special holder where all my collected cards are kept for easy access.
    😀 😀 Hmm. For books, too. 🙂

    Liked by 2 people

  8. Reblogged this on Smorgasbord – Variety is the spice of life and commented:
    Toni Pike as a guest on The Story Reading Ape’s blog with a piece of marketing advice for authors.. have a business card.. I agree totally.. whilst not a good idea to litter!!!! leaving your card in strategic places can be quite beneficial.. not to mention handing it out to those you meet to spread the word about your books.. excellent.

    Liked by 3 people

  9. Thanks for this useful post. I do have business cards but don’t always remember to carry them. Your article is a timely reminder for me to do so! I have been in situations when someone has expressed an interest in my writing but has not taken down my details. Afterwards I wonder did they remember the address of my website? The title of my latest collection of poetry etc?!
    I sometimes carry a copy of my latest book which can also be a useful way of sparking people’s interest in my work.
    Kevin

    Liked by 2 people

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