Extract from an article on The Conversation site:
After years of sales growth, major publishers reported a fall in their e-book sales for the first time this year, introducing new doubts about the potential of e-books in the publishing industry. A Penguin executive even admitted recently that the e-books hype may have driven unwise investment, with the company losing too much confidence in “the power of the word on the page.”
Yet despite the increasing realization that digital and print can easily coexist in the market, the question of whether the e-book will “kill” the print book continues to surface. It doesn’t matter if the intention is to predict or dismiss this possibility; the potential disappearance of the book does not cease to stimulate our imagination.
Why is this idea so powerful? Why do we continue to question the encounter between e-books and print books in terms of a struggle, even if all evidence points to their peaceful coexistence?
The answers to these questions go beyond e-books and tell us much more about the mixture of excitement and fear we feel about innovation and change. In our research, we discuss how the idea of one medium “killing” another has often followed the unveiling of new technologies.