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How best to promote one’s literary masterpiece, is an issue which exercises the mind of many an author, including my own. In the spirit of reaching out to my fellow authors I thought it was high time for me to set out my thoughts on this most important of topics. Below are some suggestions which will, I hope prove helpful to those who labour over smoking hot keyboards:

1. Climb Nelson’s column and recite passages, from your books with the aid of a loud hailer from that vantage point. You will, no doubt attract a crowd of curious onlookers together with a fair quantity of pigeon droppings for Trafalgar Square is a magnet to which our feathered friends flock. If it’s a nice sunny day you might also wish to don colourful swimming attire thereby further delighting the audience who…