Finding New Readers

Lit World Interviews

Many authors view marketing their books as a necessary evil to be endured rather than enjoyed. This can be true if our entire focus is on simply finding people—any people—to buy our books, and sharing our book blurbs, book links, and other book related things every day, generally in the same places and with the same people. Marketing doesn’t only have to be this way though. You can find new readers without doing so to the exclusion of all else, and enjoy yourself in the process too.

Us scribblers naturally gravitate to each other, and there is a lot of fun to be had socializing with our own kind. It’s great chatting with like-minded people who are knowledgeable in our ways. Our families and “normal” friends are not going to want to talk about formatting and cover design, and are most unlikely to instigate any conversations about grammar. Authors, whether…

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