Today in publishing, if you don’t know how to market an e-book effectively, you might as well say sayonara to your book sales. The key to marketing your e-book successfully is having a plan. Planning out your marketing campaign is essential to making a profit.

Let’s face it; we live in an age where virtually anyone can write and produce an e-book at the touch a button. The number of books we have access to is skyrocketing daily, and there is a rapidly growing e-book database online. If you want to stay ahead of the curve and attract an audience to your book, not someone else’s with similar content, you need to focus on a marketing campaign.