Should You Market Your Books?

Lit World Interviews

Many authors are reluctant to actively be seen to market their books. Some go so far as to never market their books, but work very hard nevertheless on their blogs and other social networks. I haven’t tried very hard to sell my books, but I usually do mention them and occasionally run promotions, which always results in sales, and keeps them ticking over in a small but comforting way. I haven’t done anything at all for the past two months, and for the first time in years my sales page on Amazon for this month is a totally flat line. Which just goes to show. If you don’t market your books at all, they are unlikely to be bought at all.

There are different kinds of selling in the business of sales. When you are selling a product for a company, and meeting up with potential clients who are in…

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  1. I think WHAT nowadays is considered marketing has a lot to do with the problems about it:

    When I published my, quite crappy, poetry collection I was barely returned from the urban homeless and literally in need of money before the costs of society crush me again. Still most helpers, or marketing experts, actually wanted only to help me give them my money, not really hype my book to customers.

    The amateurish degree of marketing is what we all do. All authors, by that email add-on, the mentioning on our own websites, and the usually mutual supporting of acquainted authors does spread the news a little bit. Not enough for global sales, but few authors are trained or graduated in marketing. AND I personally will never forget that the bestsellers which ever made me write all crumbled, once decisions were made by marketing instead of the original bunch of wild-cards!

    I am willing to earn and invest some money into marketing. Down here on my skill-level that may be a maximum of € 50 to 100 per month. Still services like fiverr dot com or freelancer dot com already offer something in return for it.

    And yes, marketing IS artificial, as many customers seem much more easily convinced by friends and family telling them what is a worthy purchase! 😉

    Liked by 1 person

  2. That tricky question: how much should we promote before we’re perceived as pushy?
    It’s ture, we cannot promot or nobody will know our book exist, but it’s also very easy to bcome pushy and salesy without realising it.
    At the moment I’m experiemnting, so I don’t know what works for me yet. I’m trying to share more than promote. Will it work? We’ll see 🙂

    Liked by 1 person


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