KDP’s AMS Advertising now offers Subcategories… Finally

chrismcmullen

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ADVERTISING IMPROVEMENT WITH AMS AT KDP

Kindle books enrolled in KDP Select can be advertised on Amazon via AMS through KDP.

There have always been two targeting choices:

  • product targeting. Select specific products to target.
  • interest targeting. Select a category to target.

Until now, the category choices for interest targeting were very broad.

But now, after you select a category, you can select a subcategory.

Some of the subcategories are still themselves quite broad.

  • For example, for a math or science book, I must choose the category called Other.
  • Then the appropriate subcategory is Math and Science. But that includes very many different subjects.
  • It would be better if the subcategories were further divided. For example, I might choose astronomy, if available.

However, it is an improvement. Interest targeting is better now. It’s a nice step in the right direction.

If you want more precise targeting, the…

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