ADVERTISING IMPROVEMENT WITH AMS AT KDP
Kindle books enrolled in KDP Select can be advertised on Amazon via AMS through KDP.
There have always been two targeting choices:
- product targeting. Select specific products to target.
- interest targeting. Select a category to target.
Until now, the category choices for interest targeting were very broad.
But now, after you select a category, you can select a subcategory.
Some of the subcategories are still themselves quite broad.
- For example, for a math or science book, I must choose the category called Other.
- Then the appropriate subcategory is Math and Science. But that includes very many different subjects.
- It would be better if the subcategories were further divided. For example, I might choose astronomy, if available.
However, it is an improvement. Interest targeting is better now. It’s a nice step in the right direction.
If you want more precise targeting, the…
View original post 339 more words