Congratulations, you’ve made it. You’ve uploaded your ebook and cover, entered a sales blurb and selected your product categories. You’ve decided on a price, agreed to the terms & conditions and finally, with no small amount of trepidation, pressed publish. Within a few hours an email arrived to confirm your book is live. You are now a published author. The next thing to do, of course, is let everybody know. So you spend a few hours promoting your launch on your social media of choice, phoning friends and family, sending emails and mentioning it to everybody you meet. This is great. Enjoy the moment. But then what? What should you do next? Well here are five things I recommend you don’t do.

Constantly check your sales stats

While the sensible advice is to write the book you want to read, in reality most of us write books we hope others will read. When you publish your…